seo

Promoting Your Restaurant By Harnessing the Power of Google

Location Based Ad

Google and other search engines are powerful tools that can be used to track down information on just about anything. Often consumers and potential customers will search for restaurants and other places of business through Google, Yahoo! or Bing search engines. Learning to harness the power of Google can dramatically increase your business and brand […]

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5 SEO Tips for site navigation and linking

SEO Image

Some of the most important things to consider when trying to optimise your website for search engines are issues around site navigation and internal links. Your site should be easy to navigate for both people and for search engine spiders. This post will explore a number of simple SEO navigation and linking techniques. Sometimes there […]

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URLs and Search Engine Optimisation

URL

When you construct a website you probably spend a lot of time getting the layout and content as appealing and professional as possible. However, it’s easy to dismiss the value of making sure that your URLs are appealing and meet SEO standards. However proper use of URLs can help search engines to figure out what […]

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Why You Should Focus On Content Before Optimization

Content

For most online marketers, optimization considerations precede content. In this post we’ll look at why you should consider switching this.  A common misperception is that search engines rank your whole site. In fact they rank your pages individually, hence each page needs to be optimized for itself based on the keywords that are most appropriate […]

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The Value Of A Good Press Release

News

In recent months, I’ve noticed  more and more talk in online marketing forums about the decrease in usefulness of press releases. Common critisizms are that it’s inefficient and used too often, causing readers to switch off. While I value differing opinions, I must have you know that I beg to differ. People say familiarity breeds contempt, but I say, […]

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In seo, The Turtle And The Hare Wear Different Colour Hats

Hare & Tortoise

When a site first goes live it’s an exciting time, but the thrill doesn’t run for long before you are desperate to push that traffic counter through the roof. When the steady but plodding unique visitor counter just isn’t inspiring enough it’s very difficult to stick to the honorable white hat SEO techniques and black hat SEO options […]

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