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How to Use Social Proof to Boost Sales

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Social proof is one of the most effective persuasion techniques out there and it’s something everyone can use to boost sales. Social proof involves the use of customer and user testimonials, reviews, and other input to convince new customers to make a purchase. Social proof is effective because it proves to customers that a product […]

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Why Facebook Marketing Is Essential For Your Restaurant

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Even in spite of Facebook’s terrible IPO it’s hard to deny that the social media site has done anything but change society. It seems like half the world is on Facebook and with nearly a billion registered users that number isn’t too far off. Just about everyone who owns a computer uses Facebook and some […]

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