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Why Is Mobile Marketing Critical To Your Business Survival

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Smartphones are becoming near ubiquitous. Even in developing countries and emerging markets smartphones are becoming extremely popular. And in advanced nations just about everyone seems to have a smartphone in their pocket or tablet in their hands. If fact more than half of Americans between the age of 18 and 45 now have a smartphone […]

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How To Use Scarcity to Boost Sales

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Markets are all about supply and demand. And where you can create scarcity, you can reduce supply, which under the right circumstances can drive up demand. Marketers use scarcity, or special promotions given within short time frames or in small quantities, to drive up their sales. You need to have good products and a great […]

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