press release tips

Writing press releases that social media will love

Traditionally press releases were spread through only one channel – the media. However, in the modern world the internet provides a whole range of other channels through which to distribute your releases. One of the most prominent of these channels is social media. Social media gives you the opportunity to talk directly to your intended […]

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The Language of Press Releases

If you were invited to give a presentation about your business you would think carefully about the language you would use. You should pay no less attention to language when writing a press release. The wrong approach here can make potential clients feel advertised to. The right approach can create interest in your business. We’re […]

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How To Reuse Your Blog Post As A Press Release

The format of a blog post is very similar to that of a press release, making them the perfect source of content for your next release.  We all know the importance of streamlining your social media efforts. We also know that one of the biggest challenges with social media is creating content. A great way […]

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Timed Release: When To Send A Press Release

Sending a press release about your business is a bit like telling people about your baby, while every  little new thing might seem worthy of sharing to you, it might not be so interesting to others.  Most small business owners and entrepreneurs are quite passionate about their businesses, and that’s a good thing! It generally […]

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The Value Of A Good Press Release

In recent months, I’ve noticed  more and more talk in online marketing forums about the decrease in usefulness of press releases. Common critisizms are that it’s inefficient and used too often, causing readers to switch off. While I value differing opinions, I must have you know that I beg to differ. People say familiarity breeds contempt, but I say, […]

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