press release

Promoting Restaurants Using Press Release

Let’s be honest, most people are skeptical about ads and advertisements. After all, you’re only trying to tell them what you think they want to hear. What people do love, however, are genuine articles and stories about restaurants and other businesses. Simply put, a genuine story is more credible than an advertisement. For example, if […]

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Writing press releases that social media will love

Traditionally press releases were spread through only one channel – the media. However, in the modern world the internet provides a whole range of other channels through which to distribute your releases. One of the most prominent of these channels is social media. Social media gives you the opportunity to talk directly to your intended […]

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Timed Release: When To Send A Press Release

Sending a press release about your business is a bit like telling people about your baby, while every  little new thing might seem worthy of sharing to you, it might not be so interesting to others.  Most small business owners and entrepreneurs are quite passionate about their businesses, and that’s a good thing! It generally […]

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The Value Of A Good Press Release

In recent months, I’ve noticed  more and more talk in online marketing forums about the decrease in usefulness of press releases. Common critisizms are that it’s inefficient and used too often, causing readers to switch off. While I value differing opinions, I must have you know that I beg to differ. People say familiarity breeds contempt, but I say, […]

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Fallacies, Frantic Editors and Fascinating Press Releases

How to out-write your competitors and zoom to the top of the rankings with a Press Release editors WANT to publish… So, you’ve tried every technique in the Competitive Advantage textbook and still can’t get to that No#1 spot in Google? Here’s a trick to outrank the leader, no matter how competitive the keyword… If […]

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