ppc tips

Long-tail keywords in 2012

There’s a temptation, when designing your PPC campaigns, to use broad keywords that are likely to have high search volumes. However, there’s another popular approach to PPC. According to this approach, you should use long-tail keywords which have a low volume but high click through rate. While an individual long-tail keyword might not contribute much […]

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Using Negative Keyword Lists For Positive Effects On Your PPC Campaign

The low entry cost and ease of setup make PPC campaigns a great online marketing option for businesses of all sizes. Unfortunately, many businesses who setup their own PPC campaigns aren’t aware of a technique that could improve their performance considerably. When you set up a PPC campaign, you enter a number of specific keywords […]

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