ppc campaigns

PPC Copywriting Basics

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This article is targeted at online marketers and business owners just starting out with PPC ads. In it we’ll cover the basics for creating effective copy for your ads.  Even if you come from a copywriting background, there are still some things you need to know when it comes to writing PPC ads. By incorporating […]

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Understanding PPC Advertising

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In this article we’ll give a basic rundown of pay per click advertising, how it works, and how it can benefit your business. Although there are a multitude of options available for online marketing nowadays, when used properly, PPC offers tremendous opportunity to drive traffic to your website and ultimately increase your online profits. PPC […]

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The Role Of PPC In The Marketing Mix

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People often ask “what is PPC, and how can I make the most of it to grow my online traffic?”. As one of the original forms of online advertising, PPC programs have been delivering marketing solutions to websites since the beginning of the world wide web. Everyone knows that advertising in general can be expensive, but may not […]

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Using Negative Keyword Lists For Positive Effects On Your PPC Campaign

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The low entry cost and ease of setup make PPC campaigns a great online marketing option for businesses of all sizes. Unfortunately, many businesses who setup their own PPC campaigns aren’t aware of a technique that could improve their performance considerably. When you set up a PPC campaign, you enter a number of specific keywords […]

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