There’s a temptation, when designing your PPC campaigns, to use broad keywords that are likely to have high search volumes. However, there’s another popular approach to PPC. According to this approach, you should use long-tail keywords which have a low volume but high click through rate. While an individual long-tail keyword might not contribute much […]
A principle step in designing campaigns for Google AdWords is choosing a set of keywords that your adverts will appear in response to. When you carry out this step of designing your campaign, you will also be able to choose a keyword match type. What this means isn’t immediately self-evident but ignoring the differences between […]
Pay Per Click advertising (PPC) offers you a valuable opportunity to promote your business while only paying if potential customers actually click through to your website. However, one of the biggest challenges with this form of advertising is deciding which provider to place your adverts with. Google AdWords, Microsoft AdCenter and Facebook all offer prominent services, […]
This article is targeted at online marketers and business owners just starting out with PPC ads. In it we’ll cover the basics for creating effective copy for your ads. Even if you come from a copywriting background, there are still some things you need to know when it comes to writing PPC ads. By incorporating […]
There are two important factors involved with obtaining good returns on your PPC campaign, firstly your CTR (click through rate), and secondly conversions. In this article we’ll look at ways to improve each of these. To start with we’ll cover some tips for improving your CTR. Without a good CTR you won’t get much traffic, […]
People often ask “what is PPC, and how can I make the most of it to grow my online traffic?”. As one of the original forms of online advertising, PPC programs have been delivering marketing solutions to websites since the beginning of the world wide web. Everyone knows that advertising in general can be expensive, but may not […]
The low entry cost and ease of setup make PPC campaigns a great online marketing option for businesses of all sizes. Unfortunately, many businesses who setup their own PPC campaigns aren’t aware of a technique that could improve their performance considerably. When you set up a PPC campaign, you enter a number of specific keywords […]
With so much competition for the Internet advertising dollar, you have to be at the top of your game to make your AdWords campaigns pay dividends. Here’s how…A colleague commented recently that AdWords has become a lot like playing Blackjack at a table full of novices. When they don’t know the rules of the game […]