PPC

Long-tail keywords in 2012

Long Tail Dinasaur

There’s a temptation, when designing your PPC campaigns, to use broad keywords that are likely to have high search volumes. However, there’s another popular approach to PPC. According to this approach, you should use long-tail keywords which have a low volume but high click through rate. While an individual long-tail keyword might not contribute much […]

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Which PPC provider? Google, Microsoft and Facebook compared

Pay Per Click

Pay Per Click advertising (PPC) offers you a valuable opportunity to promote your business while only paying if potential customers actually click through to your website. However, one of the biggest challenges with this form of advertising is deciding which provider to place your adverts with. Google AdWords, Microsoft AdCenter and Facebook all offer prominent services, […]

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PPC Copywriting Basics

CopyWriting3

This article is targeted at online marketers and business owners just starting out with PPC ads. In it we’ll cover the basics for creating effective copy for your ads.  Even if you come from a copywriting background, there are still some things you need to know when it comes to writing PPC ads. By incorporating […]

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The Role Of PPC In The Marketing Mix

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People often ask “what is PPC, and how can I make the most of it to grow my online traffic?”. As one of the original forms of online advertising, PPC programs have been delivering marketing solutions to websites since the beginning of the world wide web. Everyone knows that advertising in general can be expensive, but may not […]

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Using Negative Keyword Lists For Positive Effects On Your PPC Campaign

Growth

The low entry cost and ease of setup make PPC campaigns a great online marketing option for businesses of all sizes. Unfortunately, many businesses who setup their own PPC campaigns aren’t aware of a technique that could improve their performance considerably. When you set up a PPC campaign, you enter a number of specific keywords […]

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