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Location-Based Mobile Marketing Helps You Build Relationships with Customers

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Location-based marketing (LBM) has quickly emerged as one of the best forms of marketing in the world. LBM uses global positioning technology, usually linked with a smartphone, tablet, or car’s navigation system, to track where your customers are at and then offer them relevant promotions, information, etc. when they are near your store or business […]

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Content Marketing – The Key Inbound Marketing Component

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Content marketing is one of the most important forms of marketing for any business, especially in the online world. Content marketing refers to marketing strategies through which you build relationships with potential customers and consumers. Instead of screaming “buy me!,” you offer people helpful and useful information, thereby gaining their trust. If you are looking […]

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Why Is Mobile Marketing Critical To Your Business Survival

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Smartphones are becoming near ubiquitous. Even in developing countries and emerging markets smartphones are becoming extremely popular. And in advanced nations just about everyone seems to have a smartphone in their pocket or tablet in their hands. If fact more than half of Americans between the age of 18 and 45 now have a smartphone […]

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