email marketing tips

Build your email marketing list: 5 ideas that really work

Email in Bottle

Running a successful email marketing campaign involves getting all sorts of things right. However, it’s so easy to get caught up in doing so that you forget the basics. Regardless of how streamlined the rest of your campaign is, it won’t be successful unless you have enough people on your email marketing list. In this post, […]

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5 tips for creating visually pleasing email marketing

Email Mktg

When businesses create email marketing campaigns they tend to spend a lot of time coming up with copy that will grab the interest of potential clients. Equally importantly, however, is the question of whether the copy is visually compelling. This post will look at the aesthetics of email marketing. Coming up with a visually compelling […]

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Email marketing: Using the subject line to turn subscribers into readers

Email Subject Line

Subject lines offer you one of the best opportunities to turn subscribers to your marketing list into readers (and from there, into customers). It’s easy to focus on subscriber numbers and building up your list but you should spend just as much time trying to ensure that current subscribers read your emails. Subject lines are […]

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What The Humble Spammer Can Teach You About Email Marketing

No Spam Email

You might think spammers are the last people you’d want to learn email marketing techniques from, but how do you think these guys manage to make a living and continue plying their trade? They’ve become good at what they do. Hopefully, the intent behind your own email marketing campaigns will be a lot less sinister than […]

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