email marketing strategy

How To Promote A Restaurant Using Email Marketing

Did you know the United States Postal Service is practically bankrupt? While there are many reasons why this once proud service is so close to collapsing under its own weight, one huge reason is the invention of email. Quite simply, most people prefer email to so-called “snail mail.” The same is true for businesses because […]

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What The Humble Spammer Can Teach You About Email Marketing

You might think spammers are the last people you’d want to learn email marketing techniques from, but how do you think these guys manage to make a living and continue plying their trade? They’ve become good at what they do. Hopefully, the intent behind your own email marketing campaigns will be a lot less sinister than […]

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