email marketing strategies

Build your email marketing list: 5 ideas that really work

Running a successful email marketing campaign involves getting all sorts of things right. However, it’s so easy to get caught up in doing so that you forget the basics. Regardless of how streamlined the rest of your campaign is, it won’t be successful unless you have enough people on your email marketing list. In this post, […]

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Email marketing: Using the subject line to turn subscribers into readers

Subject lines offer you one of the best opportunities to turn subscribers to your marketing list into readers (and from there, into customers). It’s easy to focus on subscriber numbers and building up your list but you should spend just as much time trying to ensure that current subscribers read your emails. Subject lines are […]

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