content marketing

Content Marketing – The Key Inbound Marketing Component

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Content marketing is one of the most important forms of marketing for any business, especially in the online world. Content marketing refers to marketing strategies through which you build relationships with potential customers and consumers. Instead of screaming “buy me!,” you offer people helpful and useful information, thereby gaining their trust. If you are looking […]

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How To Create A Restaurant’s Website That Will Draw In Crowds?

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A website will act as the public face of your company, and remember first impressions are always very valuable. Your website will have to be well-designed, easy to use, and filled with valuable content. You will also need to market your site, conduct Search Engine Optimization (SEO), and use other promotional efforts to make sure […]

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How to Get Content from Your Customers For Your Inbound Marketing

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Have you been blogging, writing articles, and otherwise generating content to boost your marketing campaign? Many marketers do and it is a great strategy. Problem is, after awhile you may start to run out of good ideas. Sure, some people are endless sources of ideas, never stopping or slowing down, but for most of us […]

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Content Marketing – How Experts Find Great Content

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You’ve probably noticed that professional magazines and newspapers publish a lot of well researched and well written stuff. Just a quick glance through the Wall Street Journal or New York Times will confirm this. To be blunt, most of this content is of a higher quality than content you will find on blogs and other […]

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Why You Should Focus On Content Before Optimization


For most online marketers, optimization considerations precede content. In this post we’ll look at why you should consider switching this.  A common misperception is that search engines rank your whole site. In fact they rank your pages individually, hence each page needs to be optimized for itself based on the keywords that are most appropriate […]

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