April, 2012

How to take charge of your LinkedIn profile

Your LinkedIn profile will determine whether people manage to find you on LinkedIn and, if they do, whether they decide to connect with you. Given this, it’s worth taking the time to take charge of your profile and ensure that you’re promoting yourself in the best possible way. Your LinkedIn Profile is your online resume. […]

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Long-tail keywords in 2012

There’s a temptation, when designing your PPC campaigns, to use broad keywords that are likely to have high search volumes. However, there’s another popular approach to PPC. According to this approach, you should use long-tail keywords which have a low volume but high click through rate. While an individual long-tail keyword might not contribute much […]

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6 ecommerce mistakes that are costing you sales

Running an ecommerce store can be exceptionally challenging and it’s easy to make a whole range of mistakes. Unfortunately, many of these mistakes will be costing your sales. That’s why it’s worth spending some time consider what mistakes you may be making and what you can do to fix them. Thinking about all of the […]

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5 time saving tricks every blogger should know

Blogging can be a valuable way of networking, promoting your business and improving your organic search engine rankings. On the other hand, as any blogger knows, writing regular posts, and carrying out other blog related tasks can be incredibly time consuming. At some point, most bloggers will ask themselves whether writing their blog is really […]

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YouTube feedback: 3 ways to analyse your video campaign

Promoting your business through YouTube is likely to be either expensive, time consuming or both. This makes it vitally important that you learn enough from feedback that you can take the most effective approach possible. Getting this sort of response is more complex than it may seem. It’s easy to simply focus on one channel […]

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