March, 2012

Marketing your business with Facebook contests

When using Facebook to promote a business we are constantly reminded that social media marketing is about interaction rather than broadcasting. However, interaction covers a whole range of possible approaches and so it’s important to consider which of these can most successfully underpin your marketing campaign. Contests are one valuable approach. Facebook provides an ideal […]

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5 tips for creating visually pleasing email marketing

When businesses create email marketing campaigns they tend to spend a lot of time coming up with copy that will grab the interest of potential clients. Equally importantly, however, is the question of whether the copy is visually compelling. This post will look at the aesthetics of email marketing. Coming up with a visually compelling […]

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Keyword research using the Google Keyword Tool

For both pay per click advertising through Google AdWords and search engine optimisation for organic results, choosing appropriate keywords is one of the most crucial decisions that you will be faced with. Fortunately, the Google Keyword Tool can help you to choose these effectively. The Google Keyword Tool is a simple tool into which you […]

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