February, 2012

Which PPC provider? Google, Microsoft and Facebook compared

Pay Per Click advertising (PPC) offers you a valuable opportunity to promote your business while only paying if potential customers actually click through to your website. However, one of the biggest challenges with this form of advertising is deciding which provider to place your adverts with. Google AdWords, Microsoft AdCenter and Facebook all offer prominent services, […]

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Email marketing: Using the subject line to turn subscribers into readers

Subject lines offer you one of the best opportunities to turn subscribers to your marketing list into readers (and from there, into customers). It’s easy to focus on subscriber numbers and building up your list but you should spend just as much time trying to ensure that current subscribers read your emails. Subject lines are […]

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Ecommerce: Using images to create a product experience

One of the important things to remember when running an ecommerce store is that customers are unable to touch your product. Normally, shoppers are able to look at these from all angles, they can feel the materials and study it up close. If you don’t keep this in mind when creating your ecommerce sight, it […]

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The Language of Press Releases

If you were invited to give a presentation about your business you would think carefully about the language you would use. You should pay no less attention to language when writing a press release. The wrong approach here can make potential clients feel advertised to. The right approach can create interest in your business. We’re […]

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Organic Seo Must Do’s For Small Business

All successful online businesses understand the critical role that SEO plays in maintaining the visibility of their sites. While some businesses can afford to spend millions per year keeping top page rankings, small businesses don’t have this same luxury.  Every online marketer and business owner craves that no.1 spot in the organic rankings on search […]

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