If you’ve been running your email marketing for a while, you’d know it’s easy to get caught in a rut and keep pumping out the same campaigns over and over.. Have you been sending out the same old boring email marketing campaigns for years? Have you noticed a bit of a drop off in open […]
For those starting out with Ecommerce, the number of considerations can be quite daunting. In this article we’ll look at the four key elements you need to consider when putting together your ecommerce strategy. So you’ve decided to launch into the world of ecommerce. While it’s now a mature industry, it can still be quite […]
If writing blog posts on a regular basis, it can be quite easy to lose track of where your posts are headed and what message you’re trying to convey. This is why planning plays an important role in developing your posts. Have you ever sat down to read a blog post, got through a couple […]
The chances of creating a video that goes viral a similar to those of winning the lottery. However, implementing the below video strategies will provide much opportunity to amplify your YouTube marketing efffectiveness. YouTube is absolutely crammed with video content ranging from home productions right through to high budget sponsored content. Everyday more and more […]
While technology has gone forward in leaps and bounds over the last decade forcing marketers to adapt or be left behind, PR hasn’t moved forward so quickly. PR however has been a bit more sheltered from the rapid change. Unfortunately, this gradual change has led to some PR professionals being caught off guard and all […]
Anyone with a website knows that SEM (Search Engine Marketing) is a never ending battle against search engine algorithm changes and your competitors. In this article we’ll share some tips for achieving SEM dominance. Whether Google’s latest ‘Panda’ update sent your website tumbling down the rankings, or cashed up competitors are stealing your spots on […]
In this article we’ll look at four important considerations to take on board before embarking on your social media campaign. Many business owners make the false assumption that a social media campaign will make their business a roaring success, regardless of what other preparation they’ve done. The common scenario is that a business owner develops […]
You’ve gone ahead and created a Twitter account for your business, and it’s quickly become apparent that keeping up on this medium is going to take up a lot of your time. In this article we’ll give you the low down on what tools to use to help manage the time burn. Tweeting, replying, re-tweeting, […]