Sending a press release about your business is a bit like telling people about your baby, while every little new thing might seem worthy of sharing to you, it might not be so interesting to others. Most small business owners and entrepreneurs are quite passionate about their businesses, and that’s a good thing! It generally […]
For most online marketers, optimization considerations precede content. In this post we’ll look at why you should consider switching this. A common misperception is that search engines rank your whole site. In fact they rank your pages individually, hence each page needs to be optimized for itself based on the keywords that are most appropriate […]
The first thing every single business should think about before they embark on setting up a social media campaign is their goals and objectives. So many people think that all they need to do is setup a facebook page and bang, they’ve got a social media campaign. Even if they spend $10k on getting a […]
Social networking has taken off in a big way and with it so has the use of these sites to promote and market various products and services. However, in comparison to the likes of facebook and linkedin, not many organizations know how to use twitter effectively for this purpose. What is this social network at the end […]
When used correctly LinkedIn can be a powerhouse for lead generation, particularly for B2B’s. This article highlights some of the best ways to generate more leads. Nearly every business wants more leads right? While Facebook has proven itself a great marketing tool for B2C businesses, B2B’s often find it difficult to generate the same results. […]
People often ask “what is PPC, and how can I make the most of it to grow my online traffic?”. As one of the original forms of online advertising, PPC programs have been delivering marketing solutions to websites since the beginning of the world wide web. Everyone knows that advertising in general can be expensive, but may not […]
When you shop in the real world, where are you more likely to spend your money; in a store where the staff are rude and uninterested, or where the staff are friendly and attentive? Obviously the latter. The welcome tab on your Facebook page can have a similar effect on your target audience, and mean […]
Many businesses place huge emphasis on their email subscriber lists – and so they should! Your subscriber list includes not only your current customers who contribute to your businesses current income, but also prospective customers, who will help your business develop and grow. The building of an email list doesn’t happen overnight though – it takes […]