November, 2011

Timed Release: When To Send A Press Release

Sending a press release about your business is a bit like telling people about your baby, while every  little new thing might seem worthy of sharing to you, it might not be so interesting to others.  Most small business owners and entrepreneurs are quite passionate about their businesses, and that’s a good thing! It generally […]

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Why You Should Focus On Content Before Optimization

For most online marketers, optimization considerations precede content. In this post we’ll look at why you should consider switching this.  A common misperception is that search engines rank your whole site. In fact they rank your pages individually, hence each page needs to be optimized for itself based on the keywords that are most appropriate […]

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Social Media Campaigns: Why And How To Set Goals And Objectives

The first thing every single business should think about before they embark on setting up a social media campaign is their goals and objectives. So many people think that all they need to do is setup a facebook page and bang, they’ve got a social media campaign. Even if they spend $10k on getting a […]

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How To Generate More LinkedIn Leads

When used correctly LinkedIn can be a powerhouse for lead generation, particularly for B2B’s. This article highlights some of the best ways to generate more leads. Nearly every business wants more leads right? While Facebook has proven itself a great marketing tool for B2C businesses, B2B’s often find it difficult to generate the same results. […]

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The Role Of PPC In The Marketing Mix

People often ask “what is PPC, and how can I make the most of it to grow my online traffic?”. As one of the original forms of online advertising, PPC programs have been delivering marketing solutions to websites since the beginning of the world wide web. Everyone knows that advertising in general can be expensive, but may not […]

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Tips For A Flourishing Subscriber List

Many businesses place huge emphasis on their email subscriber lists – and so they should! Your subscriber list includes not only your current customers who contribute to your businesses current income, but also prospective customers, who will help your business develop and grow.  The building of an email list doesn’t happen overnight though – it takes […]

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