October, 2011

First Comes Presence, Then Comes Engagement

You’ve set up your page on Facebook, opened a Twitter account, and even created a blog for your business. In other words you have a social media presence. What now?  Most businesses have cottoned on to the fact that social media isn’t a fad, and that it’s vital they have a presence on social media. […]

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How To Become A Bounty Hunter On Twitter

targeted twitter followers

A lot of businesses jump onto Twitter and instantly start trying to recruit as many followers as they can. From a marketing perspective this makes about as much sense as putting an ad for a retirement village into a teenage girls magazine; you’d completely miss your target market. Twitter is no different to other mediums […]

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LinkedIn Profile: Why You Shouldn’t Treat It Like A Facebook Profile

Many Linkedin users think spending 5 minutes to upload their photo and fill in some basic info is all you need to do to have connection requests rolling in the door..  Your Linkedin profile isn’t like your Facebook profile though. Simply putting enough info so people can identify you is fine on Facebook, because the […]

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Using Negative Keyword Lists For Positive Effects On Your PPC Campaign

The low entry cost and ease of setup make PPC campaigns a great online marketing option for businesses of all sizes. Unfortunately, many businesses who setup their own PPC campaigns aren’t aware of a technique that could improve their performance considerably. When you set up a PPC campaign, you enter a number of specific keywords […]

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Five Facebook Marketing Fallacies

Even with all the marketing success stories that have sprung from Facebook, there are still a lot of businesses who doubt its usefulness. Many of the reasons or excuses that businesses use for not utilizing Facebook’s marketing capabilities simply aren’t true though – and businesses are disadvantaging themselves by not having a presence (while their […]

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Email Deliverability: 5 Tips For Dodging The Intricate Web Of Spam Filters

According to research on email deliverability, one in six marketing emails don’t reach the recipients due to being mistakenly blocked by spam filters.  Obviously, having approximately 16% of your email marketing wasted is not what you want. The surprising thing is that the sender generally has more influence on the deliverability of their emails, which is […]

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Ecommerce SEO: 6 Ways To Fill Your Site With Unique, Relevant Content

In this post you’ll learn why good content is important to your e-commerce site and how to make sure it’s full of it.  The owners of many e-commerce sites don’t understand the importance of good content, they think that having a nice design and easy to use shopping cart is all they need. Their mentality […]

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