Social Media

The Five Steps To Managing Your Online Reputation

If you are going to build an online reputation then you should draw up a strategy plan and outline the specific actions you need to take. With careful planning you can craft your online reputation to create a concrete brand and to deliver a specific message. You will have to build an image and deliver […]

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Why Social Mobile Marketing Is A Must For Any Business

Social media is the future of the Internet. Some respected experts even think that we may eventually start doing most of our searches on social sites instead of through search engines. Google certainly seems to be preparing for that with Google Plus. Social media is popular on both traditional computers and mobile devices like smartphones […]

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How to Use Social Proof to Boost Sales

Social proof is one of the most effective persuasion techniques out there and it’s something everyone can use to boost sales. Social proof involves the use of customer and user testimonials, reviews, and other input to convince new customers to make a purchase. Social proof is effective because it proves to customers that a product […]

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How To Use Facebook Groups To Build Customers’ Relationship

If you use the Internet you have almost certainly heard of Facebook. The nearly omnipresent social media site is regularly the most viewed website in the world and hundreds of millions of people are now on the network.  One feature, Facebook Groups, offers a way for you to connect with other users and share common […]

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Why Many Marketers Prefer Inbound Marketing to Outbound Marketing

If you are familiar with marketing you may have heard inbound and outbound marketing. Understanding the actual differences between inbound and outbound marketing is essential because each has a different focus and involves differing techniques. In the most general sense outbound market means pushing your marketing message to the largest audience possible through mass marketing […]

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How to Use Social Media Marketing to Boost Your Company’s Profile and Sales

Perhaps no technology in the last 5 years has had as profound of an impact on society as social media. The emergence and spread of Facebook, Digg, TripAdvisor, Reddit, Youtube, Twitter, and others has revolutionized how people interact with their friends, family, colleagues and even strangers. User bases on these sites have reached astronomical proportions […]

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