Some of the most important things to consider when trying to optimise your website for search engines are issues around site navigation and internal links. Your site should be easy to navigate for both people and for search engine spiders. This post will explore a number of simple SEO navigation and linking techniques. Sometimes there […]
There are so many ways of generating leads for your business and website that it’s easy to get stuck and end up using the approaches that aren’t the most effective. By spending some time considering your lead generation approaches, you have a chance to change this and to make your efforts that much more rewarding. […]
For both pay per click advertising through Google AdWords and search engine optimisation for organic results, choosing appropriate keywords is one of the most crucial decisions that you will be faced with. Fortunately, the Google Keyword Tool can help you to choose these effectively. The Google Keyword Tool is a simple tool into which you […]
When you construct a website you probably spend a lot of time getting the layout and content as appealing and professional as possible. However, it’s easy to dismiss the value of making sure that your URLs are appealing and meet SEO standards. However proper use of URLs can help search engines to figure out what […]
Social media is both a blessing and a curse. A blessing because it presents a whole new way for businesses to reach out to their customers and a curse because getting involved with social media can be exceptionally time consuming. Despite this, I want to suggest that, for at least some companies, it’s worth signing […]
Pay Per Click advertising (PPC) offers you a valuable opportunity to promote your business while only paying if potential customers actually click through to your website. However, one of the biggest challenges with this form of advertising is deciding which provider to place your adverts with. Google AdWords, Microsoft AdCenter and Facebook all offer prominent services, […]
Particularly when you first start your blog, you’ll find it a challenge to bring in new readers. However, there are a multitude of people out there reading similar blogs to your own who are likely to be interested in what you have to say. This post discusses how to use networking with other bloggers as a tool to […]
When you consider your YouTube marketing campaign it’s natural to spend a lot of time thinking about the video itself and then how to promote it. Equally importantly, though, is to think carefully about the details you fill in when you upload the video. While the process takes only a few minutes, it sets the […]