SEO

5 SEO Tips for site navigation and linking

Some of the most important things to consider when trying to optimise your website for search engines are issues around site navigation and internal links. Your site should be easy to navigate for both people and for search engine spiders. This post will explore a number of simple SEO navigation and linking techniques. Sometimes there […]

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Keyword research using the Google Keyword Tool

For both pay per click advertising through Google AdWords and search engine optimisation for organic results, choosing appropriate keywords is one of the most crucial decisions that you will be faced with. Fortunately, the Google Keyword Tool can help you to choose these effectively. The Google Keyword Tool is a simple tool into which you […]

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URLs and Search Engine Optimisation

When you construct a website you probably spend a lot of time getting the layout and content as appealing and professional as possible. However, it’s easy to dismiss the value of making sure that your URLs are appealing and meet SEO standards. However proper use of URLs can help search engines to figure out what […]

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Which PPC provider? Google, Microsoft and Facebook compared

Pay Per Click advertising (PPC) offers you a valuable opportunity to promote your business while only paying if potential customers actually click through to your website. However, one of the biggest challenges with this form of advertising is deciding which provider to place your adverts with. Google AdWords, Microsoft AdCenter and Facebook all offer prominent services, […]

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