PPC

Long-tail keywords in 2012

There’s a temptation, when designing your PPC campaigns, to use broad keywords that are likely to have high search volumes. However, there’s another popular approach to PPC. According to this approach, you should use long-tail keywords which have a low volume but high click through rate. While an individual long-tail keyword might not contribute much […]

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Keyword research using the Google Keyword Tool

For both pay per click advertising through Google AdWords and search engine optimisation for organic results, choosing appropriate keywords is one of the most crucial decisions that you will be faced with. Fortunately, the Google Keyword Tool can help you to choose these effectively. The Google Keyword Tool is a simple tool into which you […]

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Which PPC provider? Google, Microsoft and Facebook compared

Pay Per Click advertising (PPC) offers you a valuable opportunity to promote your business while only paying if potential customers actually click through to your website. However, one of the biggest challenges with this form of advertising is deciding which provider to place your adverts with. Google AdWords, Microsoft AdCenter and Facebook all offer prominent services, […]

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PPC Copywriting Basics

This article is targeted at online marketers and business owners just starting out with PPC ads. In it we’ll cover the basics for creating effective copy for your ads.  Even if you come from a copywriting background, there are still some things you need to know when it comes to writing PPC ads. By incorporating […]

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Understanding PPC Advertising

In this article we’ll give a basic rundown of pay per click advertising, how it works, and how it can benefit your business. Although there are a multitude of options available for online marketing nowadays, when used properly, PPC offers tremendous opportunity to drive traffic to your website and ultimately increase your online profits. PPC […]

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