LinkedIn

How to take charge of your LinkedIn profile

Your LinkedIn profile will determine whether people manage to find you on LinkedIn and, if they do, whether they decide to connect with you. Given this, it’s worth taking the time to take charge of your profile and ensure that you’re promoting yourself in the best possible way. Your LinkedIn Profile is your online resume. […]

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Linking Twitter to LinkedIn and Facebook

It’s easy to become overwhelmed by the huge number of social networks that you can use to promote your business. The more of these you’re involved in, the more opportunities you have to reach new customers but also the more time you can spend updating your accounts. One way to make this process more efficient […]

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Targeted advertising with LinkedIn

For many people LinkedIn is little more than a site for displaying a curriculum vitae. For others, it is a professional social network that allows them to forge business connections. However, it’s easy to forget that it also provides the opportunity to run an advertising campaign targeted at professionals. LinkedIn differs from many other social […]

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Generating Leads With LinkedIn Answers

Imagine if there was a place where people looking for your specific product or service went and published their need for it? There is such a place, it’s called LinkedIn Answers.Many online marketers who use LinkedIn fail to realize there’s a lead generation gold mine sitting right under their nose, and the name of the […]

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How To Leverage LinkedIn Recommendations

While potential clients, employers and recruiters browse your details on LinkedIn, recommendations from previous clients, employers and colleagues can be one of the most authentic and influential ways of communicating your value.  LinkedIn recommendations are perhaps the most powerful tool on your profile if utilized correctly. They’re especially effective in giving the viewer someone else’s […]

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One Irrefutable Reason That All B2B’s Should Use LinkedIn

Are you STILL putting off creating a LinkedIn profile? Really?  Did you know that every single one of the Fortune 500 companies is represented on LinkedIn? Not only that, 499 of them are represented by director level and above employees. Those guys aren’t in the Fortune 500 because they’re bad at business, and if 100% […]

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