Email Marketing

Location-Based Mobile Marketing Helps You Build Relationships with Customers

Location-based marketing (LBM) has quickly emerged as one of the best forms of marketing in the world. LBM uses global positioning technology, usually linked with a smartphone, tablet, or car’s navigation system, to track where your customers are at and then offer them relevant promotions, information, etc. when they are near your store or business […]

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Email Marketing – Getting Your Emails Read!

Email has all but replaced snail mail. The hyper quick, usually reliable medium allows people to near get in touch all with the click of a button. And now businesses can quickly send coupons, info, promotions, and other enticing things to potential customers. Due to its low costs and solid rate of returns, email marketing […]

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Keys to Running an Affiliate Marketing Email Campaign

Email marketing is a tricky business but with careful thought and planning you can maximize your results and boost your sales. The first step is to get people to sign up for your email list, but there is a whole heck of a lot more to do after that. And if you see your subscribers […]

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Key Factors To Consider For Email Marketing On Mobile Devices

Mobile devices (smartphones, tablets etc) are quickly becoming the computing device of choice for many people and as such more emails than ever are being opened on such devices. If you are into email marketing then you need to consider the impacts such mobile devices will have on your email campaign. While the basic mechanics […]

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Build your email marketing list: 5 ideas that really work

Running a successful email marketing campaign involves getting all sorts of things right. However, it’s so easy to get caught up in doing so that you forget the basics. Regardless of how streamlined the rest of your campaign is, it won’t be successful unless you have enough people on your email marketing list. In this post, […]

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5 tips for creating visually pleasing email marketing

When businesses create email marketing campaigns they tend to spend a lot of time coming up with copy that will grab the interest of potential clients. Equally importantly, however, is the question of whether the copy is visually compelling. This post will look at the aesthetics of email marketing. Coming up with a visually compelling […]

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Email marketing: Using the subject line to turn subscribers into readers

Subject lines offer you one of the best opportunities to turn subscribers to your marketing list into readers (and from there, into customers). It’s easy to focus on subscriber numbers and building up your list but you should spend just as much time trying to ensure that current subscribers read your emails. Subject lines are […]

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