Marketing with Pinterest
Social media is both a blessing and a curse. A blessing because it presents a whole new way for businesses to reach out to their customers and a curse because getting involved with social media can be exceptionally time consuming. Despite this, I want to suggest that, for at least some companies, it’s worth signing up for Pinterest, a social media site based around images which is just starting to take off.
Pinterest is all about sharing images. The basic idea is that users pin images to boards and other users can then repin these. They can also follow either a user, as a whole, or one of the user’s boards. At the moment, the vast majority of the images shared are repins and this reflects the fact that users of Pinterest seem to be highly engaged. Consequently, while followers are rarer than on some social networks, the site can be a good way of encouraging potential customers to interact with your business.
Pinterest manages to retain a larger number of users and also has a user base that engages in substantial repinning. There have also been reports suggesting that the site drives more referral traffic than Google Plus, LinkedIn and YouTube combined. Which isn’t bad for a site that’s growing rapidly but is still fairly small. These two factors, high user engagement and growing referrals to websites, makes Pinterest potential very useful for businesses.