Facebook for marketing: Keeping it fresh

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Facebook offers a wealth of opportunities for marketing from paid for advertising to setting up a free page. Because setting up a page is the free option, it’s easy to think of it as a simple, low effort option that will draw in new customers with almost no effort. However, one of the most common mistakes in using social media for marketing is failing to keep your content fresh and interesting.
Laptop MistakeThe growth of social media has been one of the transformative events of the last decade and Facebook in particular can be a powerful marketing tool for a range of businesses. However, while it’s easy to motivate yourself to create a page and spend the time establishing an initial group of fans, the factor that will determine the success of your marketing campaign is what you do after this to keep your page fresh.

The most important point is this: to get the most out of this sort of campaign, you need to understand what it is and what it is not. It is not just another place to host a website. If you set up your page and then simply leave it at that you’re treating it like a website and you’re unlikely to get much attention. It isn’t just a website. So what is it? Well it’s about conversation and community. This post will explore two important requirements of a successful Facebook marketing campaign.

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Updating your page

One of the most common mistakes that business make in using Facebook for marketing is creating a page and then failing to update it regularly to keep the content fresh. Facebook isn’t about having a static page and if you don’t update, people simply won’t bother to look at your page. Of course, you shouldn’t overdo it or you’ll become seen as a nuisance and people will remove you from their feed. One way to get the balance right is to become a fan of your business page from your personal account (or have a friend do so). This should give you a sense of whether you’re posting often enough to be fresh but not so often as to become annoying.

Encouraging participation Just as important as updating your page the right amount is updating it with the right content. The basic point to take away is this: Facebook is not a platform for making statements but rather a chance to interact. What does interaction mean? It means that if someone leaves a post for you, you should take the time to respond. It means posting competitions that ask your fans to do something. It means asking questions and seeking feedback and opinions on your products. It means following someone back if they follow you.

Do you keep your Facebook page fresh?
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