Using Text Marketing To Promote Your Restaurants
Text messaging is a great way to build your brand, raise awareness about promotions, and otherwise get in touch with your customers. By following the strategies in this guide you should be able to make thousands of dollars off of a great text messaging campaign.
The great thing about text messaging is that it allows you to get in touch with mobile phone users pretty much anytime, anywhere. Simply put, people have their phones on them basically all day long, and when their phone rings or vibrates, they are compelled to check the message.
If you are not currently using text messaging to reach out to your customers, you are most likely losing thousands of dollars in revenue per month. Text messaging is a low cost and powerful way to get in touch with people. Not only that, the method generally has a high conversion rate, with texts drawing in customers.
Let’s be honest, people don’t read print magazines and newspapers any more, and when they do they are all but immune to the ads. And while email marketing was and still can be an effective tool, you are lucky if you can get open rates above 20%. People’s email inboxes are simply overflowing with spam.
97% of text messages, however, ultimately end up being opened. Yup, that number is correct, 97%. And you know what else? 83% of text messages are opened within the first hour. With numbers like this it’s clear that text messaging is a great way to get in touch with customers.
There is one major downside, however, to text messaging marketing. You have to first obtain the permission of the mobile phone user, or you risk alienating them. For one, there are national laws in numerous countries that prevent companies from texting people without their permission. If you violate one of these laws you could find yourself facing a hefty fine.
Second, mobile phones are very personal and people will feel violated if they receive a text out of the blue. If you make a person feel violated, there’s a high risk that they will become alienated and actually stop visiting your restaurant. Owing to the two reasons mentioned you should never buy a list of customers from another company.
That means that you will have to create a list of customers on your own. How do you do that? There are several methods for building up your text messaging list. One easy way is to create a “text club” and offer people hefty promotions available only via text. You can promote this club at your restaurant, through social media, and through your website, offering people a chance to sign up and receive special offers. You can also hold a contest, such as a raffle, and offer people a chance to sign up for text messaging alerts and promotions on the sign up form.
Once you build your list you will have to launch your campaign. How does one do that? First, you will need to sign up for a reliable mass messaging service. You should work only with reliable services with a good track record of delivering messages. The simple fact is that some text messages will likely get lost or will fail to be delivered.
Next, you will have to write your text message itself. You will have only 160 characters in which to get your point across. That’s not a lot of space, so you need to be concise and if you are offering a promotion put that in the beginning of the message.
You should only send about 1 text per week or people will become annoyed and start ignoring your messages. While most people will read your text, most will not act on it right away. Often the conversion rate of a text campaign is somewhere around 7 to 10 percent. While this may not seem like a lot, if you do the math you will realize that the money can really add up.
As you can see, text messaging is a great option for just about any restaurant. If you are looking to launch a text campaign, you will have to put in some hard work to build up your list and figure out how to write gripping texts. The effort, however, will be well worth it.