Content Marketing – The Key Inbound Marketing Component
Content marketing is one of the most important forms of marketing for any business, especially in the online world. Content marketing refers to marketing strategies through which you build relationships with potential customers and consumers. Instead of screaming “buy me!,” you offer people helpful and useful information, thereby gaining their trust.
So you’ve decided that you want to engage in some content marketing. Now what? Well, the first thing you have to do is identify a niche or area of knowledge that you are passionate about. Next, start looking for other people who share the same passion by joining forums and online groups. From here, try to figure out what these people need or want and how you can help them.
Once you know what people need and want, you will need to start crafting content to address their needs. It’s essential that this content be of the highest quality, be engaging, free of major grammatical errors, and otherwise original. Most importantly, the content must be filled with useful information and help people solve problems or address wants!
That’s a long list of requirements and if you are having trouble meeting the standards you can consider hiring a ghost writer or editor to assist you.
So you have a bunch of content. Now what? You will need to make your voice heard! The Internet offers a ton of ways to publish content, including blogging, publishing articles through websites, putting up videos on YouTube and similar sites, and engaging social media, such as Facebook.
You should also create your own central site or blog and then link back all of your efforts to that site. This way you can create a centralized database and resource for people to access your knowledge.
The Results of Content Marketing
We’re going to be honest and straightforward. Content marketing doesn’t usually result in immediate sales. Instead, content marketing focuses on building long-term relationships with your customers, and building up your position and brand within the market. Over time, you will become a trusted expert for people seeking information. And as that happens you will build momentum. While the effects in the short-run may seem minimal, in the long run they can be tremendous.
This strategy works best for under served niches. Quite simply, if there are already a ton of experts in a given field, you are going to have trouble standing out and building up your reputation. So if you try to get into providing relationship counseling and similar insights, good luck. There are already a ton of bloggers and experts who have been building their reputations up over the years. On the other hand, if you decide to become the world’s leading expert in snail farming, you probably won’t face as much competition.
Why Content Marketing Works
Why is content marketing so effective? Quite simply, it builds trust. Over time you can become one of the world’s leading experts in your chosen niche. Then, when people have questions or want some general information, they will turn to you. And when this starts happening, your products and services will practically jump off of the shelf.
Content marketing is especially effective for people who don’t like pushing the sale. If you’re not the type of person who likes to go out and hunt every sale down, then becoming an expert is the perfect sales strategy. Why? Content marketing is an inbound marketing method that encourages people to reach out to you when they have questions or want to fulfill a need.
So how do you ensure your success in Content Marketing? As the old maxim goes, it’s better to give than to receive. You will need to build up an attitude of giving people the information they want and providing for their needs. You should always focus on your potential customers and what types of information they ultimately need.
For the most part content writing won’t cost a lot of “money,” unless you need to hire a ghost writer. If you can become an expert in a field and write the content on your own, the monetary costs can be quite low. On the other hand, it will take you a lot of time both to learn the knowledge and write the content. And at the end of the day, time is money, so in reality the “costs” can really add up. Worse, if you are not a great writer or a true expert, you will have to pay someone to craft the content for you. And those types of services are not cheap.