How to Get Content from Your Customers For Your Inbound Marketing
Have you been blogging, writing articles, and otherwise generating content to boost your marketing campaign? Many marketers do and it is a great strategy. Problem is, after awhile you may start to run out of good ideas. Sure, some people are endless sources of ideas, never stopping or slowing down, but for most of us the “well” eventually runs dry.
If you have reached this point, don’t despair! First, it’s natural, and second we are going to tell you about a little trick to get new ideas. Ask your customers! Many people overlook this but it’s a great way to both connect with your customers and generate new ideas. And at the end of the day isn’t the customer always right? There is no better expert on customer behavior and wants & needs than the customers themselves!
So how do you do this? In the following sections we will show you.
Using Email to Get Feedback
Are you looking to get feedback but aren’t sure how? Have you tried emailing a few of your customers and asking them straight up if they would be willing to give you some feedback? You’d be surprised but a lot of people will respond positively. For example, you could ask them if there is any content they would like to see published or any related topics they would be interested in learning about.
At the very least your customers will understand that you really do care about their input and that you are there to help. This can also help you build a sense of community and get your customers to understand that everyone is in it together!
Surveys are also a great way to ask for opinions and solicit ideas. The effectiveness of your survey will depend largely on how well you design it. You should ask a range of questions, including some basic demographic questions, ranking content provided so far, topics they’d like to learn more about, and so on!
Surveys require the commitment of the people filling them out so it’s a good idea to provide some type of incentive, such as a prize or discount, to get people interested. You could also give away a free sample of your work upon completion of the survey.
On a related point, you should try to make your survey as concise as possible without sacrificing on the quality of input. This is a difficult, if not impossible, balance to strike but you should always keep your customer’s time in mind. By doing so you will increase the effectiveness of your surveys and gain valuable insights.
Send Them a Message
If you have a Facebook account for your company, or yourself, and you have customers or fans on it, you could send them a message with a few brief questions on it. Most people won’t be bothered and as long as the questions show that you care they will feel appreciated. This is similar to email, just that you are using a social media platform instead.
Another option is to pick up the phone and give your customers a call. You will likely be able to find their number on an order form or in their contact details. If you decide to go this route make sure that you are prepared with 3 to 5 questions before you dial them up. Also, make sure you are calling at appropriate times during the day.
The first thing you need to stress after the customary greetings is that you are calling purely to get their insight so you can serve them better. Don’t try to sell them anything to them and don’t use up too much of their time. Be polite, get to the point, and make sure you let them know that you are only trying to help them.
Once you have gathered the feedback you need to analyze it. Check for common complaints or compliments among the responses. If more than one or two people are commenting on something it is probably really important. Once you have gathered and analyzed the info you should have a better idea of what steps you need to take to serve your customers better.
Don’t Over Do It
Finding out valuable insights from your customers is great and will help you serve them better. At the same time, however, you have to be careful that you do not annoy and harass your customers. Keep any emails or phone calls very brief, and as mentioned always make sure that you let your customers know that you appreciate their time and are simply trying to serve them better. Don’t make a strong push for a sale either! When gathering feedback it’s about your customers, not your sales numbers.