Keys to Running an Affiliate Marketing Email Campaign
Email marketing is a tricky business but with careful thought and planning you can maximize your results and boost your sales. The first step is to get people to sign up for your email list, but there is a whole heck of a lot more to do after that. And if you see your subscribers jumping up rapidly, go ahead and pat yourself on the back, but understand this: the battle has just begun. If you are in the business to make money or to build a brand you will have to carefully manage your email campaign. In the following section we will provide some pointers to teach you how.
It’s All About Giving and Receiving
One great way to get people to sign up for your email list is to give away a gift or offering special promotions to subscribers. And while it is great to give someone a gift to get them to sign on the dotted line, you will also need to keep the rewards coming or subscribers might unsubscribe. You can offer samples of your product, trial periods for your service, or free membership offers to people on your list. By doing so you will gain the appreciation and trust of your subscribers. And that trust will help your potential customers see you as a friend, not a marketer trying to make a quick buck.
There is no exact formula for how often you should send out emails to your list, but there is a genuine principle that you should follow: Don’t drive your subscribers crazy. You want to make sure that you remain in the back of their mind but you don’t want to make them feel badgered. If you do so they will likely unsubscribe to your email list or start ignoring your messages.
For most businesses one or two emails a week is more than enough. For some, maybe one email a month will be the most effective. By watching your stats you should be able to monitor the campaign’s effectiveness.
The Subject is Subject Lines
The subject line is probably the most important part of your entire email. The difference between a catchy subject line and a generic one is often the difference between whether your email gets read or tossed in the trash bin. Most people receive numerous emails a day and if your subject line doesn’t catch their eye you can bet it will end up in the trash or otherwise ignored.
You should closely monitor your open rate which tells you how many people are opening the email. This will give you a good idea of whether you are getting people’s attention. Try asking a question, or write something unique and perhaps even a bit “odd.” You can also try putting promotions in the line but some Internet users are becoming numb to this tactic. If something isn’t work then make sure you are willing to adjust.
Try and Try Again!
The fact is, you will most likely suffer some setbacks. For example, perhaps some email subject lines you thought were catchy will fail to grab the viewer’s attention. That’s okay, learn from your mistake and try something different next time. And when you find a subject line or email message did well, slow down and examine it closely. What did you do right? How can you apply that to your next effort? Is there anything you think you can do better?
The best marketers aren’t the ones who get it right the first time. They are the marketers who are willing to constantly adjust and evolve to changing circumstances. So make sure you are constantly honing your skills and don’t be afraid to try something new, even if the results aren’t great the first time around you might learn something valuable.
Remind People You’re Human
The Internet is filled with automated messages of generic content that sound like they were written by a robot (in some cases they were). You need to remind people that you are you. You are living, breathing person and you are reaching out because you want to get in touch. Don’t focus on the sale, focus on the relationship. Write an email to a potential customer like are writing to help an old friend, and chances are more people will listen to what you have to say.