How To Be An Expert In Your Niche And Sell More Stuff
If you are looking to build an online business then it helps if you have an expertise. An expert is someone who has developed specialized knowledge regarding a specific topic and is able to use this knowledge to provide answers and solutions to other people’s problems. Experts are extremely important in fields like marketing, where their expertise can result in greatly increased sales and profits.
And people online are always seeking out experts to find valuable answers. If you are able to earn the status of expert in a hot moving field you can practically count on your products and services selling themselves. In order to build your reputation you will have to make an honest presentation of your skills and knowledge.
Defining Your Niche
The first trick to becoming an expert it to pick a particular niche. You should pick something that you are already familiar with, whether it be through a hobby or professional work experience. People are looking for experts in practically every field. You might be someone who loves gardening and you can be certain that people out there are looking for gardening experts. Or you might be great at managing your stock portfolio and there is certainly a high demand for financial advice.
At the end of the day you need to examine your own knowledge and take a good long hard look at your resume. Also, you need to ask, where can you add the most value to potential customers? That is where you should focus your expertise. Finally, examine your areas of knowledge and experience and see if there are particular things that a lot of people don’t know about.
Pursue Your Passions
What if you don’t have a predefined area of expertise? If that is the case then you should look at areas you’d love to learn about. Maybe you have always wanted to learn more about affiliate marketing? If so, start studying and practicing the subject now and most likely you will eventually become an expert on the topic.
Showing Off Your Expertise
If you are looking to sell your expertise, you will have to demonstrate it first. One easy way to demonstrate what you know is to create content related to your expertise. For example, if you love gardening then create a gardening blog with helpful information and tips on it. You can then link a gardening ebook to your blog and watch as people purchase and comment on your services! This is important because endorsements can help build credibility and gain you the trust of potential customers.
Why Expertise is Important
Simply put, experts know more about something then the average person. This is called the “expertise gap,” and this gap is where you add value. When you are an expert you know something someone else has yet to learn.
Despite what you may think, the key point about expertise is not what you know but instead what others don’t know yet want to know. Markets are driven by demand not supply, and that’s just as true for knowledge markets. The more you know about your customers, their knowledge, and what they want to know, the better off you will be!
Think of it this way: if you love to travel and have traveled a lot, then you most likely have developed an expertise in traveling. A lot of people are interested in traveling, but what specific value do you add? Do you know how to travel on a tight budget? Tons of people would love to know more. Are you an expert in S.E. Asia? Chances are someone wants to hear your insights. As long as there is demand and you can provide the supply, you will do well.
Creating Your “Bio”
The Internet has numerous venues through which you can create and show off your “bio.” A bio is essentially a summary of who you are and what your expertise is. It helps people learn what your experience is and where your interests lie.
And perhaps the most essential part of you bio is your portfolio. This is where you can show off projects you have actually completed. And that means you should complete as many projects as possible. You can do this by posting guest posts on blogs and news sites, earning certifications, joining associations, and hosting or participating in events. You can also go out and meet with local clubs and church groups and write press releases for small companies.
Once you have a good long list of projects to fill out your portfolio and after you have thought about what message you want your portfolio to relay, you should set up a “bio” page on your website. This is where you will show off both your bio and your portfolio for the whole world to see.
Time and Patience Leads To Expertise
It is impossible to build your expertise over the course of a few days. Even if you learn all of the knowledge you need to be an expert you still won’t have the reputation and portfolio necessary to prove it. However the longer you continue to market yourself and the harder you work to build your portfolio, the more expertise you will gain. With time and patience you can even become a world renowned expert.