Can’t Keep up? 2 Simple Ways to Streamline Your Facebook marketing
Running a Facebook page for your business can be time consuming and can end up taking over far more time than you might hope. Fortunately, if you follow some simple rules, your use of Facebook can become more efficient, more effective and all round more worthwhile.
One benefit of Facebook marketing is that it gives you a chance to communicate with customers and potential customers. The disadvantage is that such communication can become so open-ended that it ends up draining time away from other important tasks. This post explores how to make you Facebook page work more efficiently for your business.
Tip #1. Use tools
There are a whole range of tools out there designed to help make your use of social media in general, and Facebook in particular, more efficient and effective. If you aren’t using these tools then you’re creating unnecessary work for yourself.
As just one example, Crowdbooster allows you to schedule posts on Facebook and Twitter but also provides you with all sorts of useful guidance. One of its best features is that it advises you about when to post to Facebook given the way your fans engaged with your previous posts. This helps you to make the most efficient use of your Facebook posts.
However, while using these tools, don’t forget that Facebook is, at its roots, social. You can’t schedule all of your posts and then just ignore your page. You need to engage with what people are saying.
Tip #2. Know what you want to achieve
If you don’t know what you want to achieve with your Facebook page then you’re likely to be spending a lot of time on Facebook without getting strong returns. Decide whether you are looking to directly convert to sales, increase brand recognition or get product feedback. This decision will help you determine how you can most effectively use Facebook.
Once you know what you want to achieve, you should plan how Facebook will aid you with achieving this and what targets you want to meet. What level of sales do you want to see driven from Facebook? How can you encourage people on Facebook to purchase products? Should you use Facebook to offer deals or to promote your product? A plan will help you figure out what approach will work best for you.
Finally, you need to remember to test whether you are meeting these targets. This might involve using Facebook Insights to get statistics for your Facebook page or using other analytics tools to determine how your website and Facebook are working. In either case, if you don’t ensure that your approach is effective then you may well end up wasting a lot of time.
How do you save time on your Facebook marketing campaign?