Do you make these blogging mistakes?
Business blogging offers a number of potential benefits. It can create interest in your business, give you a chance to communicate with customers and potential customers and it can have search engine optimisation benefits. On the other hand, there are a whole range of mistakes that the business blogger can make which will make their efforts less effective. This post explores some common blogging mistakes and looks at what you can do to fix them.
There are some blogging mistakes that are easy to make for both beginners and experienced bloggers alike. Fortunately, by focusing on a small number of these issues with simple fixes, you can resolve these mistakes and give your blog a better chance of success.
Mistake #1. No website integration
Your blog and your website should be integrated with one another. That way, hits on your website are more likely to drive traffic to your blog and vice versa. This also means that the SEO benefits of blogging will benefit your website as a whole rather than just your blog.
Mistake #2. Irregular posts
If you don’t post regularly then you’re unlikely to attract regular visitors and you’re also unlikely to perform well in search engines. How often you should post will depend on your own specific needs and resources but most businesses should post at the very least once a week to get the full benefits of having a blog.
Mistake #3. No links
By linking to other people you encourage them to look at your blog and to link back to it in the future. These factors can make your blog more vibrant and improve its SEO performance. On the other hand, if you don’t link to others then your blog is far more likely to remain isolated and deliver far lower returns.
Mistake #4. No social media integration
Social media is so important these days that factoring in social media considerations to your blogging approach can make a big difference to your blog’s success. There are two easy steps to such integration: First, use social sharing buttons to make it easy for people to share your blog posts and, second, share your posts on your social networking sites.
Mistake #5. Giving up too soon
It can take a long time for a blog to become successful but many people become disheartened and give up long before they should. If you think it’s worth starting a blog then you have to be in it for the long haul.
What blogging mistakes do you think it’s important to avoid?