5 SEO Tips for site navigation and linking

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Some of the most important things to consider when trying to optimise your website for search engines are issues around site navigation and internal links. Your site should be easy to navigate for both people and for search engine spiders. This post will explore a number of simple SEO navigation and linking techniques.SEO Image

Sometimes there are so many factors to consider when carrying out search engine optimisation that it can be easy to get lost. To help combat this problem, this post will consider just one factor of SEO, navigation and linking, and will offer 5 straight-forward tips for optimising these features.

1. Use clear anchor text – When you link to other parts of your website, make sure to use clear descriptions of the linked to page in the anchor text that uses your desired keywords for that page. As with all SEO tips, don’t overdo it. If you use the same keywords too much, search engines will begin to think of this as spam and your ranking will suffer

2. Create a sitemap (or two) – Google recommends that you create one sitemap for people and another for search engine spiders. A site map is basically just a page which links to all of the other pages in your website. Having a site map for web spiders ensures that they will be able to find every page on your site. Sitemap aside, however, avoid excessive navigation links.

3. Use CSS for drop down menus – If you’re using drop down menus where people need to hover over or click on a menu bar to get the full menu to appear, try to use CSS rather than Flash or Javascript. It’s far easier for search engine spiders to navigate a CSS menu.

4. Consider your keywords – When linking to your own site, spend some time researching what keywords you want to target with your site. Take these into account when creating anchor text for internal links and when choosing the URLs for pages.Keywords5.Use the “nofollow” attribute for large sites – This link attribute helps ensure that search engines treat the links you think are important seriously while ignoring those less important links (like links to terms and conditions or links to a site that isn’t related to your main theme).

What steps have you taken to optimise your links and site navigation for search engines?
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