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4 tips for Facebook ecommerce success

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For many brands, the principle purpose of maintaining a Facebook page is to generate interest for external websites or products sold in physical stores. However, the idea of selling goods directly through Facebook is becoming increasingly popular and presents an opportunity to reach a potentially huge group of customers. For many people, shopping is already [...]

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Do you make these blogging mistakes?

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Business blogging offers a number of potential benefits. It can create interest in your business, give you a chance to communicate with customers and potential customers and it can have search engine optimisation benefits. On the other hand, there are a whole range of mistakes that the business blogger can make which will make their [...]

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4 simple ideas for YouTube marketing videos

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While YouTube videos present an exciting opportunity to market your business, the process of creating a video can also be frustratingly time consuming. In this post we look at the first stage of this process – coming up with an idea – and suggest 4 simple ideas for YouTube videos. Using one of these approaches [...]

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Writing press releases that social media will love

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Traditionally press releases were spread through only one channel – the media. However, in the modern world the internet provides a whole range of other channels through which to distribute your releases. One of the most prominent of these channels is social media. Social media gives you the opportunity to talk directly to your intended [...]

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10 steps to becoming a Google+ marketing pro

by daniel 0 comments

Google+ (Google Plus) may not be a social network on the same scale as Facebook but, particularly with certain demographic groups, it does boast a large number of users and so some businesses will find it desirable to maintain a presence on Google+. If you decide you’re one of these businesses then it can be [...]

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Twitter marketing warning signs.

3 Twitter Marketing Warning Signs

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Twitter marketing is a powerful approach to promoting your business. However, a poorly run campaign can also take up lots of your time and deliver very little in return. There are a huge number of factors that can contribute to the failure of a Twitter marketing campaign but, in this post, we will consider three [...]

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How to take charge of your LinkedIn profile

by daniel 0 comments

Your LinkedIn profile will determine whether people manage to find you on LinkedIn and, if they do, whether they decide to connect with you. Given this, it’s worth taking the time to take charge of your profile and ensure that you’re promoting yourself in the best possible way. Your LinkedIn Profile is your online resume. [...]

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Long-tail keywords in 2012

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There’s a temptation, when designing your PPC campaigns, to use broad keywords that are likely to have high search volumes. However, there’s another popular approach to PPC. According to this approach, you should use long-tail keywords which have a low volume but high click through rate. While an individual long-tail keyword might not contribute much [...]

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